Research Of Smart Phone Danmaku Video APP Interface Design Based On User Experience

With the growing popularity of smart phones, video player has become an important integral part of the smart phone applications. People are not satisfied with video playback application any more. Danmaku video as an interactive form of niche has become an important branch of the video player type. With the development of smartphone technology, the user’s requirement of the application interface in the smart phones also will increase. So it has great research significance in improving the interface design method as well as the user experience of the phone video danmaku application.This thesis focuses on the danmaku video interface design in the smart phone field. First it gives the definition of smart phone danmaku video according to the purposes and elements of user experience based on the research of related literature. Then through surveys and user testing methods, this paper classifies danmaku users and finds out the scenario and demand status of the danmaku users. Four users are invited to an in-depth interview in order to learn more about the user demand, bedding for the transformation from demand to interface function. Then eight users are invited to participate in the user test of the Bilibili App operation. After the test, usability problems of the APP and user experience before use, in use and after use are concluded. And on the basis of this, it establishes a user experience model of danmaku interface application from the aspects of sensory experience, cognitive experience and emotional experience. Then the thesis builds a series of user-experience oriented methods of phone application interface design and concludes some guiding principles of phone danmaku video application interface from a macroscopic prospect of user experience based on user experience model and five levels of user experience including presentation layer, frame layer, structure layer, scope layer and strategic layer. Finally, this paper applies the interface design methods to the design improvement of bilibili video application.In this research, danmaku video interface is taken as the research object, and analysis is done on user demand, factors affecting interface design, and usability of the product. Based on the principles of user experience, the user experience model of danmaku video APP interface is built, and a set of user-experience oriented design method of smartphone APP is established through this model. Moreover, the design guiding principles of danmaku video APP interface is summarized, and tested by design practice in this paper.