The Impact Of New Media Communication In The Palace Museum On Young People

As a special social education institution and cultural infrastructure,the educational function is the main way to realize its social function.As the management of the Forbidden City,the Palace Museum was the voice for Forbidden City.In recent years,the Palace Museum,as a key place for ideological and cultural education for young people,has achieved certain results in the educational development activities of young people.But at the same time,there are also some problems.These problems are also caused by the unclear understanding of the characteristics and needs of the youth groups.Young people are affected by the rapid spread of the Internet.New media is the medium through which they are exposed,and the information they send is full of their information ecosystem.Under the backward that the young people is more and more relying on new media,the traditional way of communication in the past is no longer able to meet the needs of contemporary young people,and it is unable to play a significant educational function.Therefore,the Palace Museum began to explore new ways for transformation,use new media platforms and technologies,break through the intrinsic barriers to communication in traditional culture,and use the new media that young people are willing to accept to have a positive impact on their cognition,emotions,and behaviors,thus achieving museum educational function.The function is to attract more young people to visit the museum and fall in love with Chinese traditional culture.This is also the value of the research.From the related literature,although the research on the cultural media communication of the Palace Museum has been involved,it ignores the important links between museums and young people.Because of the fact that the young people already have certain discernment ability,their behavior has gradually begun to show autonomy,and the importance of youth groups to society and national development.Therefore,after collecting relevant literature,limited the scope of research to adolescents aged 14-28.Using literature analysis,questionnaire survey,and in-depth interviews as research methods,and went to the Forbidden City for a one-week field trip and experience.In addition,to avoid the problem of multi-variable and low-confidence due to the large scope of the investigation.The sampling location has chosen two representative cities in Southwest China: Chengdu and Chongqing,hope this research will provide a reference for the development of young people in most developing cities in China.The full text is divided into an introduction,six chapters and conclusions,a total of eight parts:Chapter 1 introductionFirstly,the background of the research is put forward to introduce the themes that are discussed in this paper,and the practical significance and academic significance of the research topics in this paper are obtained.By combing relevant domestic and foreign literatures,this paper discusses and analyzes the research on the influence of new media dissemination on young people in museums at home and abroad,and explores the advantages and disadvantages of research perspectives and research contents at home and abroad,and finds the entry point for this paper.On this basis,puts forward the ideas and research contents,research methods,like Literature research,investigation research,case analysis for the research work and the innovation points,key points and difficulties of this research.Chapter 2 Overview of the New Media Communication Process of the Palace MuseumFirst of all,the new media concept involved in this article is specifically elaborated.Secondly,the combination of the Palace Museum and the new media is described in stages according to the chronological order.Then,the summary of the current situation of the new media dissemination of the Palace Museum was be summarized.Chapter 3 an Empirical Study of the New Media Communication in the Palace Museum for young peopleThis chapter is one of the most critical chapters of this thesis.The influencing factors and influence levels of the new media communication of the Palace Museum on young people in Chengdu and Chongqing is analyzed through questionnaires and in-depth interviews.Chapter 4 the positive impact of the new media communication of the Palace Museum on young peopleThis chapter collects,organizes and analyzes related literatures,summarizes the influencing factors,and conducts specific data support through Chapter 3 to explore and analyze the positive impact of the Palace Museum on young people in developing cities such as Chengdu and Chongqing.Chapter 5 the Negative Influence of the Palace Museum on the New Media Communication of young people and Its CausesCombining relevant literature in communication science,audience psychology,sociology and other disciplines,as well as Chapter 3 data and information,find out the negative impacts and causes of the young people in developing cities during the use of new media for information communication by the Palace Museum.Chapter 6 The New Media Strategy of the Palace Museum to Enhance the Impact on Young PeopleIn response to the questions raised in Chapter 5,starting from the basic principles of communication,explore how the Palace Museum can use new media to enhance its influence on young people.Chapter 7 The enlightenment and development trend of the impact of the new media communication of the Palace Museum on young people.This chapter is based on the spread of traditional culture and the healthy development of young people,forecasts the trend of the museum in the coming years.ConclusionThrough the full text of several parts,the influence and strategy of the new media communication of the Palace Museum on young people are summarized,and the preset goals of this study are achieved.