Research On Community Communication Of Sports APP "Dong Qiudi"

In recent years, APP gradually has been entering into people’s life, becoming an indispensable part of people’s daily life. As a representative of sports APP, "Dong Qiudi" has become the necessary football software of mobile phones by more and more soccer fans. Fans can use it to watch the football matches live, to scan football news and to read deeply the football tactical report. In advance, "Dong Qiudi" also provides an interactive communication network community platform for the fans, which is "Dong Qiudi" community. In the community, the user can choose community based on their own interest and post for interactionThis paper takes "Dong Qiudi" community as the main object of research based on the text in the community, and attempts to explore the specific communication phenomenon of "Dong Qiudi" community and its communication characteristics and communication effect through the World Cup qualifiers event of Chinese man football team. In addition, this article will discuss the relationship between the community communication and sports APP, by take a comparison of the "Dong Qiudi" and Hu Pu sports, and discusses the feasibility of the application of the community communication to sports APP finally, including its advantages and disadvantages.Except the introduction part, this paper will be divided into four chapters, will investigate "Dong Qiudi" community communication gradually penetrate from the outside to the inside. In the introduction part, the author summarizes the current research situation about APP and the network community. And the author believes that APP is affecting people’s way of life, the research on APP is also an indispensable part of the academic research of mobile Internet, and there is very important significance in it. The first chapter, which is the initial section of the paper, introduces the research object of this paper, including its present situation and the users in community communication and content of posts, even the community management norms.The second chapter is the case part of the paper, and it is also the key part of the thesis. In this part, the author will analysis the phenomenon of the community through the specific case under the condition by the changes in the spread of content and subject in the event, and understand the "Dong Qiudi" community communication phenomenon and its characteristic through the specific analysis. In the analysis of research, the author find "Dong Qiudi" community is a kind of aggregation based on interest that knowledge sharing is an important form of mass media as the embodiment in the community, whose interpersonal relationship community is the number of the multimedia.In the third chapter, this paper will to analyze the impact of the community communication on the relationship of the user in network community from its characteristic. The author thinks community communication can maintain the relationship between the user and the community effectively and enhance the user’s dependence of the community.In the last chapter, the author will make a contrast simply between "Dong Qiudi" and "Hupu sports" to analysis the similarities and differences of them in the network community. At the same time, in the premise of combining full-text, the author also discusses the value of the community communication for sports APP in application. In addition, the author also analyzes the weakness existing in the application of community communication on sports APP, and put forward the improvement suggestions correspondingly.