Investigation And Analysis On Community Dissemination Behavior Of Shanghai Residents

With the changes in the pattern of urbanization and urban communities, the community is not only the places we live,but also access to information,to achieve communication experience vest an important platform for the meaning and role of communities increasingly prominent.This study in Shanghai for the first time using random sampling survey method, empirical research the basic situation of Shanghai residents to communities. Specific morphology and characteristics of the infrastructure and environment research community spread around Shanghai residents behavior,residents of community transmission, behavior from person to person transmission,organizational communication,mass communication(communities medium)at three levels,a more comprehensive study,so as to city dissemination of research,as well as urban management and community development has provided valuable first-hand information.