Research On Cost Management Reform Of AH TV

The cost determines the survival and development and business success or failure of the television, current in today’s competitive environment of AH TV was even more so.As youku, aiqiyi, Tencent and other commercial media arts emergence and popularization of new media such as mobile TV, mobile etcetera, more and more people may choose to watch channels, the impact to the traditional TV industry, television no longer has a monopoly. Television advertising revenue decline year by year, and program production costs getting higher, profit margins are getting smaller, the television industry is facing unprecedented challenges. Who’s to lower the cost of ownership is more able to adapt to market changes. Therefore, the choice of a scientific and reasonable management costs, from top to bottom, awareness-raising, strictly enforced, to reduce the cost of achieving sustainable development, it is essential for television.Based on the AH television’s cost management studies is of important theoretical and practical significance. On the one hand, can enrich the theory of cost management, widening the field of cost management research, combined with the cost of television management problems, and reform proposals for the rationalization, promote television innovation; On he other hand, for AH TV cost management suggestions, and draw up develop strategies for its development plans to provide cost information for decision-making, enhancing the competitiveness of AH TV, for their better development.This research is divided into five parts. The first chapter is an introduction,the main that elaborate the search background and theoretical and practical significance of the study, combined with the situation at home and abroad, the conclusion of research and innovation; The second chapter is cost management theory and television characteristics of cost management, focuses on state that theories of cost management and cost management of television features; The third chapter is AH TV situation and problem analysis of cost management, through analysis the cost management situation of AH television, identify the causes and problems of cost management; The fourth chapter to enhance AH TV cost management strategies, this chapter combines AH TV problems of cost management, the remedy proposed reform measures; The fifth part is conclusion and prospect.Through this study obtained following conclusion:AH television cost management reform need established on the basis of research and analysis, situation an alysis on cost management, In accordance with the principle of cost planning is a prerequisite, cost accounting is based, cost control is the key, performance assessment is guarantee", proposed to increase staff awareness of cost management; Improve the cost management system;reform the way of budget management; create a unity of responsibility cost assessment system measures such as cost management and reform direction of the AH on television, while cost management provides theoretical support for the media industry.