A Study Of The Syndication Clients In China

IN the Mobile Internet era, the technological commercial capital and technology participate generate the Syndication Clients.Technology upgrade, changes in user demand, the weakness of traditional media transformation,capital investment in science and technology lay the foundation of the Syndication Clients.By contrast two forms,one is Syndication Client( "little information", "Today’s headlines"),the other one is traditional media clients(news Tencent, Netease News),elaborated what Syndication client has brought change for the media industry,communication subject,audience needs,spread content and media forms.The author and the users can get different experience.The former create articles which become an important supply for the platform and by which they can get the double harvest of economic benefits and visibility.The latter can choose what to do by personalized subscription, personalized Search,personalized push personalized information shielding,selective operation of generating personalized pages and so on.The platform can achieve a healthy development at the same time,Recommended fast and accurate algorithm,great interest in data mining circles,precision marketing interpretation of the new profit model.On the other hand, as a new thing,there are still some problems existed such as weakening News,violations,complex environment of public opinion,original weak and technical limitations.So on the one hand.If the Syndication Clients want to seek development in the background of the mobile Internet era of diversified products,it still need to take measures such as edit,technology and rules.Only do this can it achieve win-win.