| In recent years, the role of enterprises playing in market economy is more and more outstanding. In the development process of these enterprises, newspapers are media resources that reflect the intangible assets of these enterprises. They have significant impact on promoting culture construction and establishing brand image of these enterprises. More and more enterprises realize the importance of creating newspapers. Thus, more excellent enterprises newspapers emerge as the times require..In this study, Tianjin enterprises newspapers are the subjects. The author know the comprehensive development situation by interviewing the media professional committee of these enterprises newspapers. The author also conducts a survey of some representative enterprises newspapers, such as" Da Gang Oil News"、"Top New Communication"、"Urban Construction Group", by visiting in person or making a phone call. Also interviewing the editor is necessary. Based on these actions, the author concludes the basic development situation and characters. They have advantages as well as shortcomings. Tianjin enterprises newspapers can learn from the successful enterprises newspapers. The author hopes to provide assistance for the development of Tianjin enterprises newspapers by clearing up the relative development system of these newspapers.Through the investigation and study, we can get the conclusion that Tianjin enterprises newspapers have the characters of long history and large quantity. However, the quality is not equal and there is a large developmental room. Some problems exist in the development process of these enterprises newspapers, such as the shortage of content supervision function, immature spreading of network, etc. To solve these problems, the author refers to the successful measures of some excellent enterprises newspapers including 《Flower Tsubaki》、《Vanke Weekly》.This action can help Tianjin enterprises newspaper improve and develop themselves and maximum the promoting role to the enterprises. |
PDF Full Text Request