Research On Local Network Public Opinion In Governance Of The Xinhua News Agency Liaoning Branch

The rapid development of the Internet age has brought a new development model. More than 600 million netizens in China directly shows the further expansion of the influence of the Internet. New technology has brought a new way of life. It is more convenient to go online, at the same time, the social media such as Microblog and Wechat and so on has become indispensable element of People’s lives. The network platform has become a media platform which is richest, fastest, widest and most open in speech. Especially, in the wake of the gradually increasing of the number of people who using mobile phones to surf the Internet, all kinds of mobile terminal equipments such as smart phone closely associated network with the social groups. The Internet has integrated to present life so that people can participate in discussion of network events. All of the above made a direct difference to the active and development of Internet public opinion.Internet public opinion has developed to an underestimated force. It can produce a lot of public opinion hotspots online almost every year since the 21st century, a considerable part of which has made all kinds of social events amplifying by the network. Under the massive aggregation of Internet public opinion, the key points which netizens pay attention to is in the field of social economy, politics, civilization, education, medical treatment, hygiene and so forth., which implementing can not be separated from the Communist Party of China and the government. Therefore, the government must attach importance to the monitoring and management of Internet public opinion, which is a specific form of being required by the Internet age. It put forward new requirements of working ability and administration ability of the government, so that the government needs to constantly strengthen the publicity of government affairs, pay attention to the management and using of Internet society, as well as cultivate the management ability of Internet public opinion. However, because of the government is not specialized governance agency, its monitoring working is not as professional as the new media. Because of the Xinhua News Agency is one of the most authoritative media in China., which is the representative of traditional media, it has a team of its own scientific platform and professional analysis of public opinion in the monitoring and management of Internet public opinion, and the best ability in guidance and analysis of Internet public opinion. Therefore, it is the bounden duty of Xinhua News Agency to help local government monitor and manage Internet public opinion in each province. The Xinhua News Agency Liaoning Branch which is as an example in this paper achieved some results and summed up some methods by constantly exploring in working. Through the systematically studies in this paper, I hope it can provide some guiding significance and practical value in improvement of supervision ability of Internet public opinion all over the country.