Research For The Influence Of Mass Media For The Graduate Student Values

Values is the value of people about certain things and universal value the fundamental point of view,which based on the needs of survival, enjoy, and development. Values has an important guiding role on people’s activities. As a high-level talents in our country, whether the graduate students’ values are correct, it not only directly related with the normal development of the education in China, but also the modernization construction of our country’s achievements and failures. The formation and the change of values cannot leave the spread and the influence of the mass media. In modern times, the traditional media and new media coexistence, comprehensive integration.The mass media for the graduate student with learning, entertainment, lifestyle information, at the same time, also has a huge impact on the graduate student’s values. Therefore, to strengthen the research of graduate student’s values has certain theoretical significance, also has the certain practical significance.Facing all the audience, mass media has great social information network. It conveys the information fast and has the wide coverage information. With the vividness, vitality and intuitive features, it has a potential influence on the individual values. Graduate student values can be divided into political values, moral values, life values, etc. Mass media not only play the positive role of improving the student’s concern degree of current politics, increasing their political participation enthusiasm, improving the heart of harmony and friendly consciousness, strengthening graduate students striving upwards mentality and so on;it also play the negative role of digesting graduate students’ political trust of media information, weakening the political beliefs, increasing graduate students’ moral coldness, weakening the graduate students’ moral concept, impacting graduate students’ moral concept of privacy, misleading graduate students’ concept of marriage, employment attitude and view of talent cultivation and so on. Tracing it to its cause, it’s mainly for the bad competition of market economy to promote the media, the government’s weakened feedback mechanism and regulatory, western media penetration of value, lack of school resources integration and lack of the graduate student community media literacy, etc. In view of this kind of situation, using the mass media guide graduate students should insist on the directional permeable principle, and by strengthening the media responsibility consciousness, consciously resist western value infiltration, improve the government feedback mechanism and the government supervision means, integrate schools’ various resources, play the role of mentor to guide and school education, increase graduate students’ media literacy, guide the graduate students to think rationally and so on,so as to set up the correct values of graduate student.