An Analysis Of Visual Language Application On Wechat Interface Design

With the rapid development of science and technology and mobile network,mobile media has gradually become the necessities in people’s daily life, especially the internet application of Wechat. So this paper will focus on Wechat interface design and analyzes the application of visual language in it.This text is divided into five parts. The first part is an introduction that introduces the background, content, significance and the research methods of the study. The second part is an overview of the We Chat interface. This part mainly discusses the design principles of prominent, user-friendly, integrity, personalized visual language in Wechat interface. The third part analyzes the text, graphics, color and other elements of We Chat interface, concluding that the We Chat interface visual language has the characteristics of timeliness, attention, memory, uncertainty, continuity, selectivity, functionality and aesthetic. The fourth part is an study of theoretical principle in We Chat interface design,providing theoretical support for the application of visual language. This part points out that the visual language in Wechat interface design affected by the symbol references and restricted by cognition factors, mainly based on semiotics, psychology and communication theories, needs to be more humanized and personalized. The fifth part is an outlook of the development trend of visual language in We Chat interface design and some relevant examples are designed. This part analyzes the interactive relationship of "make" and "look", to sort out the trend of visual language in Wechat interface design ——humanization as the keynote, personalized as the purpose,interactive as the focus, diversification as the method, multi channel as the method.