The Study On The Visual Design Of The Traditional Domestic Cosmetics Shop

In recent years,The country set off a wave of nostalgia products, many traditional domestic brands by Chinese fans,two sisters,Xie Fuchun, Kong Fengchun,Pehchaolin,Ya cream,MaxMara Maxam,which,These traditional cosmetics has become fashionable for a time in a nostalgic way to return to our lives,these traditional brands have been the unique national brand created in the last century,it is a part of the Chinese traditional culture,It carries the emotional memory of several generations.With the development of electronic commerce,Cosmetics shop have rise.The traditional domestic cosmetics also set off a boom in the network,the visual design of the shop is more and more attention to the business,it represents the brand image.At present, many of the traditional domestic cosmetics shop visual page design is the imitation of other brands, do not have their own characteristics, does not reflect the brand culture, thus actively build shop visual image embodies the characteristics of the national culture, contemporary design become increasingly important issue. Based on the traditional domestic cosmetics shop visual design as the research object, cultural connotation and design features of old cosmetics, combined with the classic domestic cosmetics shop vision design case, starting from the old cosmetics brand culture perspective, summed up the characteristics of online page design, website visual design in order to create its traditional cultural flavor Yun ethnic characteristics.The paper first discusses the traditional domestic cosmetics brand classification, and analyze the cultural connotation of the brand, as well as its design features, then the paper analyzes the reason and the current development situation of the old the rise of the cosmetics shop, shop of visual design elements, design and layout of the shop, for example traditional products Characteristics of the visual design of the cosmetics shop. According to the traditional domestic cosmetics brand culture connotation, to create has a good visual experience and meet the national character of consumer emotional image of the shop.