Under The New Media Perspective Of Rural Social Change

2015 The central first document files, put forward "to speed up rural information infrastructure construction and broadband penetration, promote the information into the village household". According to China Internet network information center statistics, December 2015,195 million rural Chinese netizens, accounted for 28.4% of Chinese regulations in the countryside. New media technology has entered the country the pace of social development, further affect rural society all aspects of life. In rural social activities, because of the characteristics of new media and network virtual space, lead to the traditional way of rural social interaction, social object, the change in social intercourse space.ln the face of traditional social exchanges between the three dimensions of change in the development of rural villagers, rural interpersonal relationships, the development of rural society is of great significance.during the period of 2013-2014, As a college student village official in funan county in anhui province Sun Gang village office of assistant secretary of the village. In office for Sun Gang village community and village of the year have clear understanding, keep in touch with Sun Gang village, the villagers departure. In early 2015 The author in Sun Gang village doing academic research, the practice for the creation of this article laid the foundation.This article si divided into four chapters altogether but Introduction.Introduction. On the source of the selected topic, research purpose and meaning, domestic and foreign research present situation has carried on the comprehensive, then a detailed introduction to research methods and the related concepts are defined. Lay a theoretical foundation for the next article writing.The first chapter is Sun Gang village work and traditional social interaction model analysis. In the first place in the first quarter of Sun Gang village population, income level, economic status and generalizes the development process. In the second quarter of next Sun Gang village traditional social interaction model analysis were summarized. Look from Sun Gang village village family interaction, neighbors, relatives and friends, and community exchanges four kinds of communication mode. Through analysis the author thinks that the social interaction of Sun Gang village traditional country presents the following features:clear communication space closed, communicative objects, single contact way.The second chapter is the use of new media in Sun Gang village survey. An overall analysis of the application of new media in Sun Gang village, through the questionnaire survey to obtain data, through participatory observation and in-depth interview method to obtain first-hand notes, after analysis on the corresponding summary. Founding that mobile phones become Sun Gang village per capita has the most communication media, in the rapidly development of computer network. Thus the author thinks that new media has intervened to Sun Gang village, the villagers in the daily activities of social intercourse, and has an impact on the rural traditional social interaction.The third chapter is the new media refactoring Sun Gang village traditional social interaction. This chapter mainly from the social intercourse space, the object of social communication, social interactions will be analyzed by three aspects of new media to Sun Gang village relationship of traditional rural society to refactor and tries to explore the significance of. In the social intercourse space level, by the fact that four specific examples to illustrate. The author thinks that the contacts on the spatial structure of rural society by dot structure to the reticular structure, break through the geographical constraints, more performance for individual selective exchange; On the space environment, communicate to now from the traditional realistic virtual environment communication, adults and children can get satisfy from virtual environment interaction, while the content may be accompanied by an injury; On the space form to flow from a fixed space space, rural social intercourse space is no longer a specific fixed, but a kind of flow pattern, has been in the form of the villagers has lost home taste and feelings in the country.In social communication object level, through two specific examples and to render a phenomenon, with the application of new media in rural social interaction, communication between villagers object is complicated not clear "the villagers", although through new media can let more "the villagers" meet "the village", but I don’t think depends only on the new media in rural society can be formed between the villagers and the outside world stranger emotional accumulation; Out of the village," the villagers" due to the geographic distance to the new media as a contact family ties, when the frequent use of new media in the village family for online shopping is changing the relationship between the villagers object and frequency; By the new media popularization, the villagers have a more convenient way to get social experience and knowledge, change the old man as the object position of fixed contact, to a certain extent, stripping the old man’s traditional authority.In the way of social interaction level, through the three specific examples to show the change of social interactions and influence. Through investigation and study, the author thinks that the application of new media objectively changed the traditional way of doctor-patient relationship, between rural and convenience of the mutual communication between patient and physician, prompting rural doctors into professional course; New media application invitation to send and receive presents the villagers interactions between rural changes, on the one hand, convenient for the life of the villagers, on the other hand, reflects the desalination of interpersonal relationship in the countryside; Through the new medium of communication to the villagers presents unprecedented picture, but have not bring them the vision of the implementation way, in the new media under the interactions of the rural life of the villagers.The fourth chapter summarizes the article and discuss the research in the article.In terms of social space, through two specific examples and the phenomenon of a specific analysis, as the new media in rural social activities, the villagers’communicating with complicate the villagers is not clear, although can through new media the villagers can get to know the outside world, but I don’t think depends only on the new media in rural society can be formed between the villagers and the outside world stranger emotional accumulation;Also outside the use of new media also affects rural social engagement internal cause communicating with differentiation, through field between children and parents in the home shopping change the communicative object of rural residents; Because of new media technology development, the villagers to seek social experience and knowledge with more convenient way to change the old man as the object position of fixed contact, to a certain extent, stripping the old man’s traditional authority.In social interactions, through two specific examples and a rural doctors professional change to the case of performance of the change of the mode of social interaction and influence, through the investigation and study, the author thinks that the application of new media objectively changed the traditional way of doctor-patient relationship, between rural and convenience of the mutual communication between patient and physician, prompting rural doctors into professional course; New media technology for the application of invitation function on the one hand, convenient for people’s life, on the other hand, reflects the desalination of interpersonal relationship in the countryside; Through the new medium of communication to the villagers presented aimed not some picture, did not bring them the vision of the implementation condition, in the new media will be under the interactions of the villagers of village life in two parts.The fifth chapter summarizes the article and discuss the insufficient research in the article.