"Jianghuai Fax" Section Research For People’s Anhui Channel

In recent years, the vigorous development of Internet technology, not only splinted the traditional media audience, but also changed the competitive environment and the survival of the media, network media began to replace newspapers, radio, television and other traditional media, it become most important channel which people get news and information. However, due to technical limitations and our public information system, and many news from the same source, similar content, which gives the audience resulted in "the same face" stereotyped impression. To solve the problem of homogenization, many domestic news websites have begun to work hard in the news on local and originality. Although these news sites with its newspapers, television, news agencies news resources, the formation of a certain influence, but this advantage may be due to a lack of personality and the gradual weakening disappear. In this context, more news sites began to focus on investment in local news site, local news sites in central also achieved unprecedented development.After ten years of effort about People Anhui Channel, "Jianghuai Fax" has been done with considerable local influence, becoming a local news as the main "cities News", "Lively network theory", more than 10 a plurality of sub-columns, based on the depth of integration with other mainstream news media content, set text, pictures, video and other media as one of the network platform. As a "concern Anhui, Anhui publicity, service people," the "Jianghuai Fax" section in the party and government to promote its policies, guidelines, introduction of foreign developments in cities of Anhui,reflect the voice of the people, to guide-public opinion on hot events, etc. has played an important role, both at the same level or in the general news site audiences which have a certain status and influence.In this paper, reading a lot of academic information, based on the combined basis of practice People Anhui Channel, using qualitative and quantitative analysis method, the "Jianghuai" Fax section depth comprehensive view from the original, news topics, passed by the interaction context, public opinion to guide analyzed, summarized, "Jianghuai Fax" section features, found that "Jianghuai Fax" section the problems and propose specific improvements to their opinions. At the same time, through the People’s Anhui Channel "Jianghuai Fax" section of local specialties and original research on the healthy development center in local news websites provide some feasible recommendations.