| It goes without saying that the layout of the newspaper presents the most deep impression to its readers. Since the entry into new century, the keen competition has brought about the creative layout design and also has introduced the theory of visual identity. The paper aims to put the theory into relevant case analysis for the purpose of presenting the new points of view about the layout originality of the China'newspaper.This paper can be divided into five parts as follows: Chapter One is the brief frame concerning the newspaper's layout development in China and the theory of visual identity as well as its practical application in it. In Chapter two, we have explored the theoretical establishment of the layout visual identity system of China's newspaper from the different angles.Chapter three includes the editorial developing trace of Changsha evening by detailed analysis on the layout features of each chronic stage and also the key analysis on the recent developments of layout visual identity system.Based on the comparable analysis on layout between Changsha evening and other papers,Chapter four deals with some present problems of paper's layout.Chapter five focuses on the original incentive of China's Newspaper layout and puts forward some suggestions of layout originality from the aspects of notions and forms.The paper begins with historical trace of the layout originality in China's newspaper on the basis of analysis of the visual identity system .This paper, taking Changsha evening as an example, analyzizes the distinctive features of layout visual identity system and the comparing between three other newspapers in order to find out the some worthy ways for the developing layout of China's newspaper. The paper thinks the newspaper layout should develop with the steps of the time,and the design of the newspaper layout should advance in the direction of facilitating the readers and create a new way to realize the effectiveness-reading on the basis of human-oriented spirit. |
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