The Research On Operation And Communication About The Wechat Public Of New Northerner

"New Northerner" is the liaoning urban channels of a people’s livelihood news programs, its in LiaoShen area has high ratings and popularity, WeChat public number is the "New Northerner" in the process of adapt to the development of new media, combined with new media mode of an exploration, in the development process, has obtained the high subscriptions and reading quantity, number in the list of new about WeChat public do index of new media also ranked in the front. So, the "New Northerner "WeChat public, operation and communication research mainly to the" New Northerner "WeChat public, to discover other people’s livelihood news programs and other traditional media official WeChat public reference to the causes and significance.First, the" New Northerner " WeChat public, as the research object, because in the list of new ranking is, in the same kind of WeChat number is prominent in the public. The " New Northerner " WeChat public profile, from its operations, General situation of the set operation interface, including the release form, the menu Settings, title Settings, set this explains several aspects carries on the analysis, a more comprehensive grasp of the " New Northerner " WeChat public knowledge in operations. And then to the " New Northerner " WeChat public issue of transmission, spread from its promotion way and show the audience the status quo, the audience present situation analyzes the regional distribution of the audience, age distribution, audience properties. Based on the spread of the " New Northerner " WeChat public, analysis of carding, more in-depth understanding of the " New Northerner " WeChat public profile in operation and communication.Second, the " New Northerner " WeChat public, with the longitudinal comparison of the same kind in journalism and TV horizontal comparison, can be found that the " New Northerner " WeChat in public, in the same WeChat public, is prominent, is more successful in operation and communication. These are based on the analysis of the " New Northerner " WeChat in operation and the public on the merit of transmission, and other TV WeChat public transmission of operations and to provide reference.Third, based on the above number for the " New Northerner " WeChat public to refine the analysis of the mining operations and transmission can TV livelihood of the people of other places or traditional media can provide reference, sums up the reference at seven o ’clock, a multimedia information instead of a single form of graphic information,2 it is to become a one-way transmission of interactive communication, three from a single form of information release to integrated service, four is timed push to send instantly, five is with TV programs complement each other, enhance communication efficiency, number six is usingWeChat public development income to improve media advertising and marketing business, seven is to optimize WeChat public menu interactive and entertaining content increases.The " New Northerner " WeChat public operation and communication research, because of the " New Northerner " WeChat public issue of operation and spread in is currently has a number of reference, from the " New Northerner " WeChat, all aspects of the public, excavate its aspects worthy of learning, so as to make the other similar official WeChat public number increase Numbers, lifting platform influence and enhance the communication effect.