The Research On Operation And Communication About Wechat Public Of Shenyang Recruitment

This paper takes "Shenyang Recruitment" Wechat public number operation and communication development status, the existing problems and the causes, development opportunities as the research foundation, provides the feasible optimization strategy and the problems for the "Shenyang Recruitment" solution.The "Shenyang Recruitment" Wechat public, as the research object, first carries on combs and explains the situation of the "Shenyang Recruitment" operation and propagation of micro signal, mainly operating status, operating interface composition status, four aspects of mode of transmission, communication audience status. Secondly, through the analysis and the use of actual investigation and other methods of Wechat background data, found that "Shenyang Recruitment" operation and propagation of micro signal is the main problem of subscribers growth is slow, low level of user education, push and the form of a single interaction difference, investigate its reason, is mainly due to "Shenyang Recruitment" Wechat public propagation single promotion means, high degree of users choose job channels is more rational, "Shenyang Recruitment" Wechat operations team media using ability is not strong and weak interaction concept. In addition, this paper also analysis on the "opportunity to Shenyang Recruitment" operation and communication, such as the severe employment situation, the problem of frequent recruitment channels, analysis of opportunities to help "Shenyang Recruitment" micro signal understanding platform development advantages, help its better location and development strategy to carry out differentiation.Finally, this article from the actual operation and the spread of the reality, taking the operation angle and the angle of propagation of "Shenyang Recruitment" Wechat public platform optimization strategies are proposed, such as the enterprises to adopt the discount policy, adding "job community" Wechat menu, use more easy type expressions, recruitment media related major and through the line on the line the lower mode on "Shenyang Recruitment" Wechat platform promotion solutions to problems, to increase the "Shenyang Recruitment", Wechat public attention, the lifting platform number influence and improve the communication effect of the objective.