American Local Newsprint In The Age Of Omnimedia:a Research Project

The United States is a big country the media worldwide, the development of its media industry, especially the development of the newspaper industry has been the object of national studies. In addition to the "New York Times", "Washington Post", "Wall Street Journal" and other familiar newspaper from the American people actually live closer to the local community newspaper. Community newspaper in the United States more than 300 years of development history, the newspaper published in the United States 97% of all community newspaper. Since the 1960s, "the newspaper Extinction" gradually coming into view, and many large newspaper group after the advent of the Internet really has been a great impact. However, the community newspaper was unique, as the American newspaper depression in strong highlights.This paper took the case investigation, logical induction and literature and comparative research methods. The article is divided into five parts. The first chapter introduces the development trend of all media. The second chapter analyzes American community and community newspaper concept and characteristics. The third chapter is the focus of the article, the author living in major newspapers Merced region, "Merced Sun Star" and "Atwater information" for the specific case, in-depth analysis from the paper version, digital version, app version and other mobile phone platforms start with the actual data to be analyzed, and the paper version and the digital version for visual comparison. The fourth chapter mainly implemented in the development of American community newspaper, analyzes the auxiliary all media platforms under development in the US community newspaper, and proposed further development strategy. The last part is the conclusion, concluding remarks and presents shortcomings.We can say that the US community newspaper has been very mature, and its philosophy, the way they operate, newspaper content, media selection and platform development and other characteristics of the inevitable development of our newspaper has inspired an important reference valueThis paper aims at community newspaper in the United States conduct a more in-depth study, that the majority of our news media workers to provide some reference, together to revitalize our newspaper.