Design Of Equity Incentive System For The JiShi Media CO.,Ltd

To the listed companies,the meaning of equity incentive is very important, can let the company’s internal staff have ownership of stock options,so as to realize interests tend to be more consistent with the enterprise employees,can fundamentally solve the problem of equity separation cost. Based on this, the equity incentive as one of the commonly used means of listed companies in our country, it is mainly used for solving the problem of the basis of ownership and management control level. Jishi media co.,LTD is a listed state-owned cultural enterprises, in recent years,the company under the strategic guidance actively explore talent incentive effective form, establishment and optimization of attracting talents, motivating talents management mechanism. The implementation of equity incentive listing Corporation’s purpose is to maintain the stability of the management team, improve the enthusiasm of the staff. As a kind of long-term mechanism, to enhance the competitiveness of enterprises, to create more excellent operating performance and sustainable development has far-reaching significance, is an effective way to motivate. Good planning scheme of incentive equity can not only make the management of the company to play a better role, but also for the listing Corporation to save more liquidity, make maximum use of cash effectively, create more benefits for the company. Jishi media co.,LTD. is a public cultural enterprises,on February 23,2012 in a-share listed,is the first company in jilin province in the reform of cultural system in the country listed on the overall regional network group co.,LTD. With the deepening of the national three net fusions,reflect the market there are plenty of new media and new formats,a large number of competitive products flooding the market. As a listed company is one of the most important system in management system,and the equity incentive for senior managers in proportion to their shareholding to executives and shareholders "in the same boat",resolving conflicts of interest between boss and migrant workers. Companies and individuals advocate sustainable development of common ideas, fully mobilize the enthusiasm of the directors, to ensure long-term stable development of the company, for the company’s long-term sustainable development of human resources to create competitive advantage, provide a good platform for the incentive to attract and retain outstanding management personnel and business backbone. But because the state-owned capital market is not sound and the management system is not perfect, so few successful cases.This article adopts the method of combining literature research and theoretical study,based on the research of the listed company equity incentive system design, thus for the media to carry out the equity incentive system for reasonable planning, and support the company’s future is more robust development, promoting the sustainable development of enterprises. Equity incentive in corporation success rate is higher,but as media,this kind of culture form state-owned listed companies, will appear in the process of implementation of allocation proportion,distribution, population and so on many problems,in order to solve these problems,vigorously boost efficient the equity incentive is the author thought.