Program Design And Application Of The Value-Added Business Operations Platform

With the restructuring of telecommunications,3G services are launched, the implementation of the policy of the entire business operations, LNP network the start of the pilot, as well as the introduction of asymmetric control policy in the future, China Mobile is in a rapidly changing competitive environment and faces many challenges. The original voice business does not have a competitive edge in the market, has introduced various value-added services to meet users’ needs and tap the potential of user needs, and continuously enhance market competitiveness and advantages can be competitive in the fierce market competition. With the growing range of various types of value-added services, and only be able to quickly and accurately grasp the business development, effective and efficient the business platform of user data, user consumption and the effective management of registration data, in order to better insight into market trends, make accurate decision-making.Mobile communications company has developed various types of value-added services dozens of user behavior, registration and consumer behavior is distributed among the different business platforms and systems, during the data extraction, user behavior analysis, time-consuming, laborious, low work efficiency; At the same time, due to lack of effective interaction between the various systems, resulting in the user transaction for value-added services, employees and illegal operations can not be informed in a timely manner, resulting in churn and loss of business.In this paper, study the above problems, proposed the construction of value-added business operations platform (Value-added Service General Opteration Platform the following referred to as VGOP System) concept in terms of business processes, system functions, and data interface to promote value-added business from isolation to integration the standardization of business systems operations and level. This paper focuses on the business functions of the VGOP systems, value-added services in comprehensive operations support specific functions, including service monitoring, business auditing, business optimization, marketing services, support, workflow support, customer portraits, special analysis. Then details VGOP system with peripheral system functions, data boundaries, the key indicators of business processes, core business processes, functional implementation. Concluded that full-text platform for the promotion of value-added business operations and prospects for the development prospects.