Study On Publishing-on-demand Under The Environment Of Digital

In recent years, e-books, Internet literature, online education, digital journals, mobile reading, International games new publishing form, were widely used. Weibo, WeChat, QQ, and other apps have changed the traditional way of communication and channel, it produced numerous of media, UGC era is coming. Cloud function, data mining, network communication, 3g/4g technologies’ rapidly development just like the rapid development of information superhighway entered the era of high-speed development. This series of changes shows the powerful vitality of digital media. Gradually developed in the digital environment, print-on-demand arises at the historic moment.This thesis uses documentary analysis, cases analysis and comparative analysis research method, etc. Based on a large number of literature reading, sorting, induction. Defining the publishing-on-demand concept, distinguishing some related concepts, made clear the object of analysis. Summary and made some simple analysis about the development of international and China’s publishing-on-demand. The key research is analyze the publishing on demand industrial chain under the environment of digital, analyze the content providers which located on industrial chain upstream, the content publishers which located on the middle of industrial chain, the content distributors which located on industrial chain downstream, and the service providers which throughout the industry chain. Summary some publishing on demand business models in China and abroad. Based on these analysis, concluding that publishing on demand industry is facing various aspects of problem, puting forward the concrete countermeasures respectively in technology and system, market environment and the profit model aspects.