Research On Tennis Report Of China Sports Daily In 1988 To 1998

In this paper, the author use different kinds of study method, such as in-depth study of literature,mathematical statistics,content analysis. There are three stages of tennis reports of "China Sports Daily", The development period (1988 to 1991), the content of the tennis news reports focus on the foreign tennis news reports. Tennis news reports focus on tennis star and the reports has hysteresis.Boom period (1992-1995), Tennis reported more diverse,, the content of the administrative levels is more abundant.Tennis news reports focus on entertainment and thegrowing proportion of photo news report. Stableperiod (1996-1998),the content of the tennis news reports to be more perfect,edition also increase tennis every week. Tennis news report quantity lower than before,Tennis news reports occupy increased the number of sports on the front page, tennis exclusive news report an increase in the number, the lack of news report the same personalized style.Face to the same footage of tennis,Tennis reports of "China Sports Daily" are more serious and shows no Individuation. Competition with other professional sports newspapers, radios, televisions and networks, the author gives several attempts for "China Sports Daily", for example, write the paper with an unique angle, in-depth reports, focus on public tennis and tennis super stars.