The 24-hour Operating Charateristics Analysis Of SDX Joint Publishing Company

This thesis aims at SDX Joint Publishing Company as the main research object and deeply inquires into its 24-hour characteristics of operation, which leads the rising trend of 24-hour brick-and-mortar bookstores,and at the same time, has its own special market performance. And this thesis firstly reviews the developing history of 24-hour brick-and-mortar bookstores, then makes a detailed introduction of these bookstores’ cases which are relatively typical in our country, and concisely sums up the several basic operating characteristics which are performed by these kinds of bookstores in our country nowadays. Followed with combing through the birth backgrounds of 24-hour bookstores, its basic condition, and its constructing process of operating characteristics of SDX Joint Publishing Company, I will explore and summarize the 24-hour operating characteristics of it, which is composed of four aspects: the business philosophy, readers orientation, operational measures, image building. And then collecting the data based on the research of bookstores, through the deep analysis of the readers’ constitution and motivation, then combined with the fact from the response of the market level, this thesis will make a comparatively comprehensive discussion of the reader’s sense of identity to SDX Joint Publishing Company’s 24-hour operating characteristics. Taking the realistic threats of SDX Joint Publishing Company as the entry point later, this thesis expounds how to make a sustainable development for its 24-hour operating characteristics in a specific way with forward-looking perspective. Finally, analyzing the unprecedented success of SDX Joint Publishing Company’s 24-hour operating characteristics will give other 24-hour bookstores, bookstores as well as cultural sites operational enlightenment, which will provides important reference for their developments in the future.