The Transmission Characteristics Research Of Net Interest Margin Groups

Since the last century, the Internet technology was invented 90 years, the network has been integrated into every aspect of human life. In the information age, people spread through the network news, get information, purchase goods, make friends, make the Internet is increasingly becoming the first media society. As people continue to improve dissemination of technology, a group with common interests, hobbies and experience in the Internet across time, across space of the virtual environment, communicate with each other, interact and share information society gradually formed a new tribe-net interest margin groups. It appears, not only a certain degree of impact on the traditional way of social interaction, but also have an impact on the current social structure and the double change of social living environment.In this paper, the experience observation, research methods in-depth interviews and text analysis to watercress group, for example, from the perspective of public information and communications, the network group interest margin spread a full range of preliminary inquiry. The study found that the development of criteria such as network edge interest groups formation in the process, structure, features and information dissemination mechanisms have shown distinctive characteristics, in order to build a new type of communication pattern. Finally, in the interest margin of the network functions and the impact of population inquiry among summarize and reflection.