| Internet Interest-related Group rise massively and develop rapidly in the field of network, all kinds of subdivided circle of interest has become popular culture fad which is followed by the younger generation, and it has become the perfect position where enterprises carry out accurate transmission and develop potential customers is.The Baidu Tieba,as the largest Chinese community,is the interactive platform where Internet Interest-related Group gather because of interest topic.I take Baidu Tieba for example to study the Internet Interest-related Group marketing communication,It is not only has the typical, but also has important significance in terms of enterprise use it on precision marketing and fans marketing.In this article, on the basis of existing research, I conduct a comprehensive and systematical analysis on marketing communication of Internet Interest-related Group. The first part of the article, I summarize the theoretical background of the study on Internet Interest-related Group, and make rational comb on the relevant research literature, aim to find problems. I analyze Internet Interest-related Group from the perspective of communication,including the concept definition of Internet Interest-related Group, classification, and the cause of the rise. Article’s second part elaborates the marketing communication value of Internet Interest-related Group, showing that how many marketing advantages it will bring enterprises to. Article’s third part,as Baidu Tieba for example, elaborates the current reality of Enterprise how to apply Interest-related Group, and its flaw and its insufficiency from a practical perspective.The article’s last part puts forward the upgrade strategy of Internet Interest-related Group marketing communication, hoping to optimize enterprise advertisement effect through putting forward reference significance strategies and measures, in order to prepare for better use of Internet Interest-related Group for marketing communications. |
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