Research On Interactive Visual Language Communication Based On New Media

In the information society, the development of new media such as mobile terminal, network media, interactive media, has gradually affected the design of various fields. The media revolution has played a great role in the development of interactive media. The concept of interactive communication has been integrated into the traditional visual communication design. This paper will be based on the new media interactive design in today’s design context, through the basic analysis of the interactive design development trend, summed up the characteristics of its design language, including the visual design from the plane form to three-dimensional, static display to dynamic display, a single media to integrated multimedia integration, the traditional plane media, such as space virtual media. In the process of interactive design, the one-way communication mode of information transmission is transferred to the two-way communication mode, which makes the information and the audience consciousness effectively transform. In the unique interactive mode and interactive context, not only enhances the audience’s sensory experience, but also affects the people for the objects of perception, experience, analysis of changes. The biggest difference between the traditional design and the design is the dependence on technology, but it is too much to pursue the technology. Therefore, this paper advocates the design language expression based on "low tech", which will become one of the important ways of communication in the information society.