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Study On The Book Editing Business Outsourcing Management Of The Public Press

Posted on:2016-01-02Degree:MasterType:Thesis
Country:ChinaCandidate:H S YangFull Text:PDF
GTID:2308330482453122Subject:Publishing
Abstract/Summary:PDF Full Text Request
With the increase of the scale of the publication and the refinement of the division of specialization of each link in the publication,book editing business outsourcing of public press has become a common phenomenon.This paper makes a thorough understanding of the four aspects of the outsourcing relationship, outsourcing process, outsourcing quality and outsourcing resources through the form of field interviews.Based on the understanding of these four aspects, this paper analyzes the existing problems, and puts forward a better solution.This paper mainly consists of five parts.The first part is about the basic concepts and literature review of the subject. The basic concepts include outsourcing, popular press, editing and outsourcing, the research situation is mainly related to outsourcing and the main research literature and publishing business outsourcing literature.The second part is about the analysis of the present situation of the editing and outsourcing. The contents of this part are mainly based on the contents of the interview, which are four aspects of outsourcing, outsourcing, outsourcing and outsourcing.The third part is about the analysis of the existing problems that based on the current situation.It is including that outsourcing relationship management lack of scientific, reasonable and systematic;Outsourcing process management is not standardized;Outsourcing quality is poor;Outsourcing resource lack of system management.The fourth part is the corresponding countermeasures for the problems of the third part.It is including the accurate definition of outsourcing and perfect outsourcing relationship management;rational development strategy, improve the outsourcing process management chain;establish quality assessment management system; improve the outsourcing resource management mechanism, establish the outsourcing resource management platform.The fifth part is the conclusion.
Keywords/Search Tags:public press, book editing business, outsourcing relationship, outsourcing process, the quality of outsourcing, outsourcing resources
PDF Full Text Request
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