Study On Health Communication Of Three Villages And Towns In Xinjiang In The Perspective Of Multicultural

Xinjiang as an important economic channel of central Asia, China’s important "power resources", the national important geopolitical and multi-ethnic, cross-border ethnic groups,making xinjiang in China’s political, economic and cultural aspects has a very important role,so the stable development of xinjiang is the key factor to realize our country prosperous, and stable development of xinjiang ultimately comes down to the development of people. The healthy development of the people is the realization of the stable development of xinjiang and national modernization development indispensable element. Today’s media age, health communication, as is the effective means to improve national health level. But residents of villages and towns in xinjiang serious health problems, related to the health communication of organizational communication and mass media, medical institutions and the absence of experts and scholars, strengthen xinjiang made township health communication, and promote people’s health level, to xinjiang society’s harmonious development and the rise of the Chinese nation and China is particularly important to achieve the dream.In this paper, sociology, the basic principle of preventive medicine, psychology, with the spread of the health communication situation and social situation as the main line, in the villages and towns of the han nationality in xinjiang, uygur and kazak as the research object,and compare the three national health information in communication, interpersonal communication, organizational communication, mass communication characteristics of the spreading situation, analysis influence three national self health care consciousness, the health regularity of rural residents in xinjiang. This paper argues that multi-ethnic multi-cultural and unique social environment formed the particularity of rural residents health communication,and organizational communication or community culture communication is an important aspect of influence the spread of xinjiang rural residents health. Therefore, with modern health culture as the leading to absorb the health factors in xinjiang ethnic traditional culture,by improving the modern health communication system, to strengthen the organizational communication and mass communication health education and promote the role, improve the health level of the xinjiang minority nationality.