The Empirical Study Of Health Communication About Tibetan Area

Health Health communication as more and more focus has been put in the field of public dissemination of academic category,is committed to the improvement of public health concepts and health behaviors,health communication channels and sources of gaining information,and then release the correct and scientific health knowledge and service to the society and the public.This paper adopts qualitative research and quantitative research methods of combining,spread to the health of the Tibetan village in Gansu province current situation of related research.Based on Carl Hovland's information model,and through the sample of health communication in the cognitive factor,subject and object,attitude factors and behavioral factors were analyzed,and the outline of health communication map sample areas,which affect the sample area factor of health communication effect.Based on the research of the relationship between each factor again,achieve data modeling.Based on the sample area health communication quantitative research conclusion and thinking,and from the perspective of communication strategy is so far producing precious research.