Online Tourism News’ Role For Shaping The Image Of Tourist Destination

In the new age,the development of tourism industry has produced a great dependence on modern media, Internet has become an important role in tourism marketing. This paper tries to combine tourism science and journalism to define the tourism news and analysis the effects of online tourism news’ role for shaping the image of tourist destination, at the time reveal the problem which exits in the progress for using online tourism news to shaping the image of the tourist destination and gives the feasible solutions. So as to enhance the tourism destination of internet tourism news’ attention.This paper will be conducive to the establishment and development of tourism news system, also changed the knowledge of tourism news in tourism industry, and put forward the effect of shaping the image of tourism destination by using tourism news, guide the tourism destination to focus on the effect for establish a positive image by using tourism news, while control the negative image, find an effective、fast cheap way to propaganda, reduce the promotion cost, provides a new direction for the development of tourism industry.