A Study On Development Communication Strategies In Cote D’ivoire Under The Context Of Media Convergence

The lack of communication channel for proper education about national development projects has slowed down development in Cote d’Ivoire. It is true that development is economic problem, but at some level, it also becomes a problem of communication and education. So converting the information into acknowledge could also be helpful to boost development at some level.This study examines the development communication strategies in Cote d?Ivoire under the context of media convergence. In order to solve problems such as poverty, poor sanitation, transportation challenges etc., many developing countries still require to develop certain developmental communication strategies appropriate for their countries. The developmental projects carried out by the government or non-governmental organizations in Cote d?Ivoire seem to be failing mainly because there is no proper communication between the development agents and the community. Also the lack of education about the appropriate attitude to be adopted in carrying out development process cannot be neglected. The study highlights the media limitation in the promotion of development projects in Cote d?Ivoire and suggests the use of media convergence in order to promote government or non-government organization in their developmental initiatives. The research also discussed various theories of development communication such as the Dominant and Participatory Theories and the ACADA and Social Marketing Models in order to suggest possible solutions to the communication problems under the context of media convergence in Cote d’Ivoire.