The Study Of Adopting Ecommerce Platforms In Cote D'ivoire Base On Impulsive Buying Behaviour Theory

The general topic of this research is the Study of Adopting Ecommerce Platforms in Cote d'Ivoire base on impulsive buying behaviour theory.Online business is a useful development device which has been in large part recounted as a revolution for carrying our enterprise across the globe(Saffu et.al.,2007,Al-Qirim,2007).Businesses generally move from offline to online businesses in order to facilitate business process.Customers make unplanned purchases on the internet sometimes.It is therefore the interest of the researcher to identify the reasons for impulsive buying behavior among people in Cote d'Ivoire.Companies must be interested in comprehending the roles of online reviews and browsing behavior in ensuring contribution to impulsive buying behavior.The main objective of this research is to identify reasons for impulsive buying behavior among people in Cote d'Ivoire.Therefore,the results of this study will encourage stakeholders to develop appropriate measures to increase the efficiency of e-commerce absorption in a cost-effective manner.This study also is concentrated on the adoption of e-commerce platforms base on impulsive buying behaviour,using technology for sustainable development of governments institutions,small medium enterprises and individual consumers or customers in Cote d'Ivoire.The research adopted a Quantitative approach and the data collection instrument used in this study is the survey questionnaire that,our focus in this research is on the buyer(the individual who is involved in any buying and selling of goods over the internet).Therefore,the set of questionnaires was administered to users of e-commerce in Abidjan,Cote d'Ivoire.The survey questions were developed based on an adaptation process of e-commerce envisaged in our proposed framework.Data was gathered from April,2018 through September,2018.A total of 523 questionnaires were administered randomly among users of e-commerce in Abidjan,Cote D'Ivoire.The users cut across all works of life and private organizations.The organizations within a particular sector were randomly selected but with fair coverage and representation with only one commonality,i.e.they're all having some form of secular education at a level.Out of the 523 questionnaires distributed,500 of the questionnaires were returned which represents 95.6%of the total number administered in this particular study.As regards to the results,Impulsive buying behavior constructs have a significant relationship with Ecommerce adoption strategy with behavioral intention to adopt Ecommerce as a moderator.Unfortunately,no significant relationships can be found between Social influence,Perceived awareness/education and Experience with respect to Behavioral Intention to adopt e-commerce.Therefore,most of the model fit indices in this research obtained after an extensive modeling and improvements' with covariance was however below the optimal requirement.We recommend this model for more research in the future because the proposed model requires further testing and thorough empirical validation.