Study On The Features Of The Mook ZHI RI

Since late 1990 s of last century, some of the magazine-books appeared in China, seeming as journals, but holding book number. This is the so called magazine-book, which is a new form of publication in the late 1980 s of last century from Japan. The ‘old photographs’ published by Shandong Pictorial Publishing House was one of the earliest magazine-books, which was the successful model in this field. Many other novel magazine-books arose since then. The real publishing trend of magazine-books was from ‘island’ of Guo Jingming, which had widely attracted the concern from the industry, readers and consumers.This paper is beginning with the definition of magazine-book; then summarizes all the characteristics. Magazine-books combine both properties of magazines and books, besides their own features. To make a better magazine-book, it is also important to study the limitation.As one of the leader of modern magazine-books, ‘Zhi Ri’, who has won the ‘MOOK Innovation Award’ in 2011, attracts much attention in recent years. Editor Su Jing and deputy editor Xu Zhuojing are avid fans of Japanese culture. A great number of famous writers, including Mao Danqing, Wu Weiming and Tang Zhenzhao, are solid contributors for ‘Zhi Ri’. The young and enthusiastic edit group and experienced writers with deeply understanding of Japanese culture make unique MOOK publication professional and lively. According to the analysis of ‘Zhi Ri’ from many angles, the author makes a content classification combining with the relevant Publishing knowledge, and introduces design and topics in detail. Compared with other magazine-books, the author also analyzes the advantages of drawbacks of ‘Zhi Ri’; then provides a reference for the development of magazine-book.As a topicality magazine-book, the cultural strength of ‘Zhi Ri’ could not be underestimated. Coupled with all sorts of history and present reasons, the relationship between Japan and China is very delicate. Facing with the cultural input of such capitalist country, the self-selection of us means a lot. According to the research of magazine-book, like ‘Zhi Ri’, analyzing the selecting form of cultural input is of great significance for the development of China’s local culture.