Innovative Research And Development Of CCTV Science Channel Science Program

The mass media is the effective means to spread scientific knowledge and improve civil accomplishments.It has been more than sixty years’ s history since our country’s program of po pular science began from 1950 s, but its development is not so satisfactory.After CCTV set up CCTV science and education channel(call sign:CCTV 10) whose program of popular science had great development and innovation, but according to the collected datamost of the research is analyzed from microcosmic perspective, for example, analyzing for a science program or a certain perspective. It is rare to make a systematic analysis and research to the development a nd innovation of our country’s science program from a macroscopical perspective.The thesis began from the development of the CCTV’s science and education channel wh ich was divided into three stages.The development of CCTV’s science and education channel i s consolidated according to the three stages.The CCTV’s science and education channel’s great development in every stage and its science program’s innovative types were analyzed in detai l from the science program’s theme,narration and seeing and hearing.The thesis pointed out th e problems which is encountered by CCTV’s science and education channelwith the developm ent and innovation after a moresystematicconsolidation for the development and innovation of the CCTV’s science and education channel’s Science Popularization TV Program. At last, the thesis further offered constructive idea and proposal.In total, the thesis providethe basis forim proving theaudience ratings and communication effects of our country’s overall Science Popul arization TV Program.