Interesting Web Design Research Based On Cognitive Psychology

The rapid development of the Internet put forward higher standards and requirements for web design. Today, the general form expression of the web page can hardly be satisfied. Instead,numerous kinds of web design would like to combine the basic function with the fun-page element. Meanwhile, the idea that view the user experience as the core of web design in the present Internet environment, is causing unprecedented attention. With the explosions of information and the promotion of computer language technology, web, hosting as a carrier of information, has gradually developed in diversity direction. One thing that can not be ignored is that there is still amount of web design which lack of concern for the real need of the users. These incorrect web design form not only cause the trouble during the operation,but influence the emotional expression of users which may definitely slow the diffusion efficiency. Thus,it’s clear to see that the architecture and design of web pages can not be simply depended on the primitive accumulation function or computer technology. In today’s highly competitive Internet market, such web design can not fulfill the win-win situation.How can a web, as a carrier form of information source, manipulates the efficiency well and master the emotional connections between human-computer interaction at the same moment ? Cognitive psychology, which mainly talked about the Information Processing,provide a major way to solve the problem.Analysis, based on the attention, memory, emotions, etc reflections during the process of perception, can help designers grasp the requirements of the basic cognitive reflection and emotional expression. In addition, interesting web design, regarding as the high level of web emotional design, which reflects precisely the direction of human-centered design. Analysis through design psychology and emotional design theory analysis, can accurately hold these elements as well as when they are transformed into specific web design design.The expression of interesting web design, which reflects not only the high level of web presentation, but also reflects the user’s emotional needs. As a supplement of pages carrier, which in fact proved that the directions of cognitive processes is as same as the design process. To solve the above problem, this paper regards cognitive psychology as the launching point,for which analyze and discuss the cognitive requirements and emotional expression. And to some extent,it may help to explore the interesting web design through the representative cases analysis and my own web practical design examples.