| E-commerce refers to the commercial activities that take full advantage of a series of modern technologies, such as computer technology, multimedia technology and network communication technology to achieve various traditions. The Internet possesses a large quantity of advantages and characteristics of standardization and rapid development, and thus it turns into the foundation of e-commerce activities. E-commerce activities has become the newly network economy in the new era. Online shopping is a necessary means of impletion of e-commerce and with the growing expansion of the related fields; it changes people’s consumption way of living and influences their way and quality of life.As China-Arab National Economic and Trade Forum settled in Ningxia Hui Autonomous Region, halal food and Muslim suppliers information service platform as the body part is becoming the professional service platform, promoting industrial development, advancing the economic trade between Chinese enterprises and enterprises in Muslim countries as the principal trading part. Meanwhile, it boosts the competitive competence and industrial service of Muslim suppliers and halal fool at home through the specialized, online and social serving mechanisms. According to the statistics shown in 2009, there are more than 2200 Muslim pilgrims of Autonomous Region pilgrimage group, and their consumption in daily necessities and gifts reaches up to 11 millions yuan, and 5,000 yuan per capita. Along with the increasing close trading relationship between China and Arabs(Middle Eastern countries), the trading volume is growing at the rate of 38% each year, and it breeds with a large e-commerce marketing development space in Sino-Arab economic and trading field.As the only capital city in Muslim provincial region all over the country and the central regional city radiated with 555 kilometers, Yinchuan city, along with the great effort of the concentrative attachment of city council and the e-commerce industries of the whole city over the years is developing quickly. The e-commerce is growing rapidly, the infrastructure is consolidating increasingly, the participation of enterprises in team work is growing, the consumption consciousness of citizen is growing dramatically, the relevant policies and laws is implementing effectively, the application and popularization of e-commerce is expanding and e-commerce development application system is coming into being with the regional characteristics.The exploitation and the construction of e-commerce system can not only fasten the process that people purchase the local products of Ningxia Hui Autonomous Region, but also make users achieve online shopping and accounts by Internet with the help of the e-commerce platform.Under the background of creating national e-commerce model city in Yinchuan city, the further promotion on the e-commerce application of the regional halal food and Muslim suppliers is not only the inevitable choice of regional advantageous specialty industries’ transition, but also the concrete embodiment of deepening Sino-Arab economic and trade exchanges. Therefore, it plays a significant role in exploring and developing the e-commerce application system construction with the local characteristics of specialty industries in our minority regions.The paper aims at revealing, with the help of Internet technology and e-commerce mode, e-commerce fastens the manufacture and trading industries of halal food and Muslim suppliers in Yinchuan city, meanwhile the understanding and communication among enterprises both at home and abroad; encouraging enterprises timely get access to market products and technology; helping enterprises acquire the raw materials, products, technologies investments the domestic and foreign countries provided; strengthening the economic and trading cooperation among Yinchuan city, domestic and foreign countries.In addition, e-commerce offers enterprises that manufacture halal food and Muslim suppliers an exchanging and serving platform of information, talents, technologies, finance, certification and etc. Through joint industry research institutions, relevant government departments, the small and medium-sized enterprise financing guarantee agencies, financial institutions and halal food accreditation bodies, e-commerce provides industrial development with a professional service platform. |
