Traditional TV Media’s Market Path At "The Era Of Big Media"

With the "Big Media Age", the advent of Internet and mobile media are widely used, traditional TV media are in an era of great change. Faced with increased competition, in the case of shrinking audience share and market share shrink "double depression", the traditional television media with the subject property binary utilities and industrial properties is unknown, lack of autonomy; career management mechanism and the industrial development of contradictions; marketing mechanisms obsolete; hollowing serious talent. In this regard, this study combined with the new public management theory, the use of literature research, case studies, comparative analysis and statistical methods and so on, for Chinese-style market-oriented developing path of traditional television media.This paper proposes "two points of a combined" management framework that should correctly understand the unity of the relationship between the market and the party control of media dialectical to methods ownership separation to achieve identity of traditional TV media market players; product classification approach will be to enter the market type of product one hundred percent advance market; to promote the idea of integration management product management market; copyright marketed as traditional TV media market new breakthrough, and human resource management of traditional TV media market reforms, in accordance with the law have sequence of market-oriented reforms to promote an environment of traditional television media...