Design And Implementation Of Customer Information Management System Of A Rural Commercial Bank

Customer relationship management system can effectively integrate the customer’s real thoughts and needs, based on the integration of the results of the enterprise to develop business decision. The bank’s customer relationship management is the most important part is the customer as the center, with the establishment of a more profound connection, sincere treatment of customers, and between customers to establish a good, stable relations, increase customer interaction and effective means of database data processing and analysis technology, research data behind customer demand information, and as a basis for management decisions.In this paper, according to the bank’s management needs of customers, developed for the commercial bank’s customer information management system characteristics, while banks use systems integrate operational processes, internal management processes, information resources and other bank customers, but also increases the chance and customer interaction, effectively improve the economic benefits of the bank.This article related to customer relationship management knowledge and technology were the organic integration, including: systems development theory, the development of technology, the system real demand, combined with the actual needs of the user selected the final system design. With the design of the system in the text of the B / S three-tier system architecture, and the use of the database server is using SQLserver2008, the.NET platform for system builders, building systems and hardware environment. 1. User demand bank customer information management system to conduct a comprehensive and systematic research, including several aspects of the feasibility of the system functional requirements, performance requirements and system requirements and system databases and so on. 2. Design ideas and methods of the line customer information management system to study several aspects of software, including system-level design of the overall architecture design, system-defined system of each module and database design of the system and so on. Using top-down design approach in the design, from the overall functional requirements of the system, and from the functional point of the system is divided into several functional modules, while the angle of the business logic layer is divided into several layers of software; then each function modules for further design. By designing technical solutions for the subsequent implementation provides a way.3. On-line customer information management system implementation and testing. The method of using the bottom achieved on the realization, according to the division of the previous functional modules, each functional module from the start, be single-module, each module is then integrated, thereby forming the whole system. Finally, several aspects of the system performance, functionality and compatibility of the system to detect the effect of the final implementation and verification. The system development will improve the bank employees for customer management and business decisions efficiency; fully tested through multiple systems, the system can be used to achieve customer objectives; stable security system itself, not because of a wrong entry, misuse, hardware failure as a result of loss of information or data. Of course, in the system after use, we will be appropriate modifications and maintenance, increased functional modules make the system function better.