The Research On The Styles Of Hosts Of Web Video Programs

With the prosperous development of Internet and multi-media, the communication industry has been undergoing vast changes, among which the mainstream media and We Media are affecting every part of the world. “Web Media”, a newly-coined word by time is recognized by more and more people in a speed faster than ever. The arising of Web Media has overthrown the operational way of traditional media. On the one hand, the features of web platform, which are interactivity, publicity and rapidity, make it spread information faster than the traditional media, which is not able to do that in a short time, and this contributes to the success of web platform gaining the high ground of communication industry in the amount of information, the range of communication and audience size. The development of mobile communication devices makes people get used to this new way of spreading information in a proactive or reactive way. On the other hand, the wide use of interactive systems online, such as platforms like Weibo and Blogs based on Web 2.0 in computers and applications like Wexin and Momo in mobils, makes the complete realization of marginalization and decentralization of information dissemination.With the wide use of Internet in common people’s life, there are various web programs, different kinds programs appearing in a row and providing too many choices for people. Under the great competing pressure, web programs have grown up rapidly. Under such a condition, the web host has played a more important role in the program and till now, web hosts are the indispensable role in every portal website. With the arising of web programs, the number of web hosts has increased greatly in a few years and the various programs have provided enough chances for the newly started job. With the support of much practice, web hosts have grown up rapidly with standards. The rapid development of web hosts, makes people speculate and locate the role of hosts again, urging people to reflect on the location and function of hosts and to explore deeply the feature of personalization presented in the mass media. With the widespread Internet technology, common people have taken a wide part in the web media and been stricter with the web video programs. The traditional grass-root programs and entertainment programs have been abandoned owing to their lack of deep thoughts. At the same time, the web programs with science and commentary have drawn affection from the public. The audience’s returning need for the programs with rationality and deep thoughts makes the web programs turn into more professional, individualized and diversified. Under this circumstance, web hosts have been born.Among so many web hosts of video programs, four different kinds of hosts are chosen to analyze. The style of “grass-root” host Da Peng has more entertainment with a more colorful presentation and personalized environment; the “crossover celebrity” host Gao Xiaosong has more centralization in the program. He takes part in the topic choosing along with hosting and hosts in a relaxed chat way; the “NJ” host Mo Mo has plasticity and can interact better with audience. The saying goes that there are ten thousand images of hosts in the minds of ten thousand viewers. With duality, she satisfies people’s pursuit for discourse; the “insiders” host Luo Zhengyu wins the audience’s love with persistence. In his hosting the emotional resonance and personality mind are highlighted, by which the audience are gathered. There are many differences between the hosts of web video programs and traditional media; the communication targets, discourse, the handling of topics, the conditions of roles, the requirement for appearance and the requirement for language are different. Within these contrasts, the features of hosts of web video programs are highlighted: the freedom of language, the richness of expression, the good dealing of program, the self collaboration and the efficiency of communication.Internet has its own features, and traditional media has its own advantage, so it is not right to judge the hosts of web video programs like the traditional ones. Although the information online is excess, mixing the true and the false, the trend of more and more people using the Internet is unstoppable. Maybe the present development situation of web video programs and their hosts indicates its future. The communication of involvement of Internet are features and advantages of it, and at the same time owing to these features, there will appear numerous video programs and hosts with good and bad qualities, along with which come out the problems of infringement and vulgarization of some programs. In addition, the resources online are free and many people are wiling to make videos by themselves, which makes it hard to shape the mode of a sizable operation like the traditional media.Certainly, we expect and also believe these hosts of web video programs called “web knights” can move to be high-quality, high-level and highly professional and the vulgar programs produced by the visual world constructed by Internet can be reduced greatly. But the difficulty should be considered to build a safe and clean communication environment like the traditional media under the condition of freedom and virtuality of the special media of Internet. If we can have more explicit regulations to regulate the Internet, it will be great aids to improving the quality of web hosts and regulating the contents of web programs and the forms of broadcasting.