The Design Of “Amazing Rabbit” Traffic Notification System

In modern society, more and more people are no longer chasing fortune but to enjoy their life and get closer to nature which is considered as the healthier ways. However, the phenomenon such as traffic jam, crowded bus gives people the extremely inconvenience. Mobile phone is becoming a more popular and convenient media of communication which is also see as an essential soul mate and various applications are enriching people’s life and making them easier and more colorful.This paper introduces the whole progress of the designing and marketing of “Amazing Rabbit” traffic information system, in which incorporates the understanding of the author on interactive design, emotional design and logo design. The purpose is to develop the concept of “Happy Travel”, and to design, manufacture and marketing in terms of technical methods like interactive design, visual transmitting etc, in order to enriching the theoretical research in this field and meantime, to relieve the social problem in people’s life.The first chapter, based on the research background, present situation analysis and the research purpose of narrative, is to determine the current traffic situation, understand the audiences’ view of the existing transportation, analyses the shortage of transportation software design, and to lay the foundation for later design work,. The second chapter is about the design trial and research of the “Amazing Rabbit” application, and to introduce the brand positioning and design target of ”Amazing Rabbit”traffic prompt system. It also introduces where the name "Amazing Rabbit" comes from. The third chapter is the introduction about the design process and visual performance of “Amazing Rabbit”. It respectively describes the logo design and image design, logo symbol design, interface design and interactive design, poster design, and other by-products. In the third chapter, the paper introduces in detail the design process and shows the results which is helpful for people to understand the “amazing rabbit”.This topic is based on interactive design theory under the background of travel pressure of people living in big cities and a travel mobile phone app is developed. One hand, it broads the design concept of “happy traveling”; on the other hand, it emphasizes the importance of user’s experience, feels the necessity of emotional design in interactive design during the whole manufacture progress. It extents the possibility and builds the foundation of future research in this area.