Research On Danmu Website And Its Users' Sense Of Identification

Danmu is a kind of instant short comment,they appear on the top of the video screen,displaying with the picture,giving viewers a new viewing experience.which appears from Japan in 2007 and spreaded to China,sub culture originated from the culture of ACG is now becoming more and more popular.The domestic popular barrage of mostly young people,known as the "barrage clan",they created a unique culture influence its popular barrage,brought to the mainstream culture of concern.This article interprets the evaluation of barrage culture,can be roughly divided into three parts:The first part of it,I intended to analysed the situation of barrage and barrage website.Barrage users is enthusiastic participants,they are the audience,but also the one who producing and spreading this kind of cultural.The barrage of video online virtual community network is an important birthplace of barrage group,and also the barrage of cultural communication platform.The second part is the reason and performance of ethnic identity Barrage is made in the analysis.Compared to the major video website users,represented by the bilbili barrage video site has a very high user identity and group identity,"Identity" is "who I am","identity" refers to the barrage of video website users as a whole and constructing a sense of identity,is to solve the problem of who we are.The third part involves a barrage of culture and the mainstream culture of the "opposition" and "resistance",and the latter on the incorporation of various barrage culture,positive influence evaluation of the popular culture brought a barrage of mainstream society and the negative effects.