Netease Mail APP Mail Master "Mater Year" Annual Promotion Project

Mail Master, which is a mail APP developed by Netease company in the early of August 2014.As we all know, the mobile internet had rapidly development in recent years. APP had involved in our daily life.This article is my main work during the internship and planning, and the expound of it. In the early of August 2014, the researcher had an internship in the marketing and communication department of Netease company. The main job of marketing and communication department is promoting the products of Netease company, making and shaping the brand image of Netease Mail.At the beginning of the internship, Netease Mail have just developed a mailbox app Mail Master, which is apply to mobile equipment. Therefore, the marketing and communication department has focus on the promotion of Mail Master. In the last 4 months of the internship, researcher had participated in each important promotion plan, including design, plan and execution. Let more users get to know the master mail, to download and use the mail master, which is the marketing and communication department’s target.This graduation design, which is based on the work experience in the Netease company. Based on the cooperation resources, researcher design a annual promotion plan for Mail Master. And this design is divided into two parts, the first part is the expound of design, and the second part is annual promotion plan.