Research On Front-page Headlines Of TITAN SPORTS Under The Perspective Of Covariant

The acceleration of social pace and the increasing richness of social life have changed the habit when people receive news. Thus, the reading time becomes shorter and more fragmented. That readers choose news has entered into an era of reading title and even reading pictures. They are skipping it instead of studying it. So, a good title is very important for attracting readers.Headlines are the most important document in the first layout, which is of the most value and in the most forward position. Compared with other titles, as a medium language, the front-page headlines plays an important role in abstracting contents,attracting readers, and beautifying layout thanks to its unique position. It even embodies the aims, characteristics and oriented effect of newspaper to some extent.As the most influential and the strongest credible media in China’s sports periodicals,TITAN SPORTS enjoys its own characteristics in the front-page headline and changes in more than 20 years, which bears a significant research value.The front-page headline of TITAN SPORTS will be taken as the object of research in this paper. Starting from sociolinguistics and the “co-variation theory”, it will be discussed and analyzed under such big environment of the Chinese sports development and media competition, which possesses important theoretical and practical significance.This paper mainly applies mathematical statistics, individual cases analysis and textual analysis to conduct a comprehensive and in-depth analysis of its development and changes of form, language and format, probing into the “co-variation”relationship that it has with media development and social changes as a medium language.Through the research, as a product of the media industry, the language of front-page headline of TITAN SPORTS with a quite strong sociality can reflect its interaction with society. Reflections are as following: firstly, the media competition triggers constantly changes on its form; secondly, the development of society and sports promotes more flexibility of its language; thirdly, the development of mass culture promotes its more visually appealingness. Meanwhile, the media language will throw counter-acting force on society.It’s hoped that the research results can not only provide certain material and support to relevant research projects, but also offer valuable references and recommendations for production of sports periodicals.