A Research On The Interactive Mode And Sense Of Belonging Of Participants In The Virtual Slimming Community

The world the Internet build for us is a reflection of the real world. Meanwhile, it puts up a huge space used to escape the reality. It is explaining some traditional standards in the real world and it also makes certain social rules and culture spread widely. For example, the thought of “ thin is beautiful ”. Only if you are an Internet user, can you communicate with others and post personal comments by website and some other softwares during the process the Internet develops wider and deeper. Therefore, many different kinds of virtual communities gather in the Internet. And the virtual slimming community is included.This research aims at following issues: what about the using conditions for the gathered users when using the Internet virtual community; what is the active power for the browsers, learners, participants, discussants, and the governors, organizers to use the virtual community; what’s the basic purpose for participants to make online communication and online activities, and will they have the same identity and sense of belonging as they are in a real community; during the online interactions, how many effects the inter-community talks and communication will make on a real person, and will these effects make changes in the using stickiness and developing of the virtual community?To interpret and explore above issues, this research abides by science and empirical principles, uses qualitative research such as inductive research, and uses theories such as media studies, sociology, and psychology synthetically. Meanwhile, the research will make sampling surveys and quantitative researches on the users from jianfei.39.net. After that, the research will get the data from empirical evidence, and then confirm and supplement the interactive mode of the virtual community participants. At last, this research gets following results: eight impact factors, the frequency and extent of interaction, interactive nteractive information, leadership, community function, community environment, membership and community culture, make positive correlation on virtual slimming community participants; interactions could bring the sense of belonging positive effects; the degree of satisfaction mainly comes from quality interactive mode; the sense of belonging and identity depend on the satisfaction of the virtual community users.In terms of innovation and significance, this research is based on network transmission, and explores the motivation, action and mentality of virtual community participants in the view of sociology and psychology, and then reveals multiple meaning. This research includes investigations of many disciplines and perspectives, and it reveals empirical researches of many different disciplines. Besides certain theoretical meaning, it cares more about our real life. In the development of community media and the Internet, the research not only has given support for their better running, but also has provided network participants with real sense of belonging and happiness. To some extent, it makes a contribution to the social harmony as well as the construction and perfect of our living conditions.