Research On The Impact Of Local Media Contact, Use And Evaluation On The Sense Of Belonging In The City

The sense of belonging of the city is the basis for the stable development of urban society,and it is of great significance to both cities and urban residents.Shenzhen is one of the typical metropolises in China,and its most population consist to migrants and immigrants.Therefore,the culture of this city is unique.In this study,I try to figure out how many residents can feel sense of belonging to Shenzhen? And what will affect their sense of belonging to this city? Previous studies have shown that there are many factors can affect residents' sense of belonging of the city,and the mass media has great significance for constructing local culture and establishing sense of urban belonging.Therefore,this paper attempts to study from the perspective of media and urban belonging.From the point of entry,the existing research on media and cities rarely settles in the local media.In terms of research content,most of the previous media studies only focused on the common dimensions of media exposure,content,etc.,and how audience use the media,what their experience and evaluation of the use of the media is rarely involved.Therefore,based on the theory of social integration function and the theory of use and satisfaction of the mass media,this paper puts forward the research content--the influence of local media on the sense of belonging to the city,and determines three research questions:whether the local media contact has a significant influences on the sense of belonging to the city.? whether the use of local media has a significant impact on the city's sense of belonging?Does the evaluation of local media can significantly affect on the sense of urban belonging?This paper will analyze how the local media affect the urban residents' sense of belonging of the city through the answers to the above questions.This paper takes Shenzhen as a case study and uses questionnaires and qualitative interviews to research.The study found that: Firstly,most Shenzhen residents have the sense of belonging to this city.Secondly,the usage rate of local new media is higher than that of local traditional media.Thirdly,the contact frequency of the local media has an impact on this sense of belonging.Fourthly.residents who accept more positive information from localmedia in Shenzhen tend to have a stronger sense of belonging to the city.Fifthly,the degree of media usage,the degree of media use and gratification,the experience and evaluation of media use have an impact on the city's sense of belonging.Sixthly,compared with the degree of media use and the degree of media use and gratification,the experience and evaluation of media use have a greater impact on the residents' sense of belonging to the city.Among them,the experience of media use has the greatest impact on residents' sense of belonging to the city.In addition,this study also found that residents with different demographic characteristics have significant differences in the sense of urban belonging.According to the founding,this paper puts forward some suggestions for the Shenzhen government and the local media,in order to benefit the urban development of Shenzhen through this research.