| As a mobile terminal, WeChat platform is one of the most common media, which is helpful for clothing brand to expand its popularity. And it is a effective way to increase people’s communicating experience. This paper will start from the general description of mobile terminal; next it will summarize the developing process of WeChat platform. In addition, the author will emphasize the over-turned business patterns caused by the appearance of public platform. Then the relationship between clothing business and WeChat platform will be studied in multi-dimension. According to the Tong-bridged and estrange relationship between clothing business and WeChat platform,further analysis will be done. The key point of this paper is to deeply excavate the interface optimizing theory of WeChat platform from a visual perspective.The paper aims at exploring the causes of optimizing clothing business in WeChat platform both from theoretically and practically, it based on which mobile terminal audience is analyzed. It is mainly adopted the methods of market research and case analysis to analyze the requirements and is extracted the disadvantages in the clothing interface in WeChat platform. In the meantime, the paper will seeks the disadvantages of emotional experience of the clothing spread in WeChat platform through interaction, and then it to produce the inspiration of innovation, which is embodied by the optimization design of multiple dimensions. Multi-dimensional optimization design mainly reflects in the multi-dimensional agglomeration, including the agglomeration of optimization of the terminal interface, the agglomeration of optimization of the terminal experience, the agglomeration of optimization of clothing products and the agglomeration of optimization of clothing price. The paper emphasizes the first two aspects. Furthermore, this paper adopts tactile interaction frequency dynamic experimental method, data statistics, quantitative method. In the final it uses of the optimization design of display technology, API interface technology and third-party platform plug-in technology in WeChat platform are adopted with the support of existing technical support, which leads to optimizing the application effect of the clothing interface of modern WeChat platform to a larger extent. In addition, Axurerpchs software technology plays an important role in the evaluation of the effect of the final design. Hence, the final results of the research are shown by two aspects:one is the expected effect of the clothing interface made of Axurerpchs software, another is the actual effect of the haberdashery interface adopted API interface technology and third-party technology platform plug-in technology in WeChat platform, and the combination of two kinds of effect will highlight ideas and results of the study. |