Design And Implementation Of Demand Side Platform

The company where I worked as an intern is an advertising agency to provide CCTV full channel integrated communication services. Along with the rapid development of the Internet and Traditional advertising industry, Internet advertising business came into being. In order to meet the needs of development, the company decided to develop an advertising management system -- Demand-Side Platform.In the background of that, this paper elaborated the design and implementation of Demand-Side Platform.The main content are as follows:First of all, by learning from the functional design of the existing demand side platform, communicating actively with the marketing agent and analyzing the demand and feasibility of the DSP, I decide to divided the DSP into three modules: the advertising management platform, the advertising engine and the Cookie mapping.Secondly, according to the demand analysis, I built the logical structure of the DSP, described logic components' functions and the direction of data flow of advertising management platform and advertising engine, and it also designed the system core database Mongodb, memory database Redis and Zookeeper node.Then, according to the function of the requirement analysis, I designed and implemented the core od DSP. It includes the detail design and implementation of the management module of advertising management platform, the display of statistical report and system management module,Index algorithm's introduction and implementation and CookieMaping's implementation.Finally, after finished the development of the whole system, we do complete functional testing and non-functional testing. It shows that the system meets the requirements totally.At present, the DSP has been put into use. It plays important role in the company's advertising management. The DSP helps customers advertise,manage, statistics on Internert professionally. The use of the system expand the company's business, bring more customers and considerable economic benefits to the company.