The Revolution Of Brand Marketing On Social Media

With the development of smart-phones, WECHAT users are growing fast.End of2013the users of WECHAT has reached600million around the worldand the number of Chinese users is also above500million.WECHAT is notrigidly adhere to the chat, it’s breaking the traditional network of marketing tosome degree and also bringing a new form of brand marketing for enterprise.WECHAT, based on real relationships, forming a relatively secretive"circle of friends", largely eliminating the distrust of users. The users ofWECHAT are mostly in16-30and majority of them are college students,white collars, high-end business professionals. As a network marketing tools,WECHAT has a very impressive consumption potential of the crowds. What’smore, WECHAT brings new opportunities for the brand marketing ofenterprise with some kind of Precision Marketing like LBS,O2O. Thesefeatures attracted the eyes of marketers. It can be said that as a new andincreasingly important marketing platform, WECHAT is becoming one of themost significant way to succeed for modern enterprises.It is regrettable that currently most of the academic researches on socialmedia for brand marketing still focus on other traditional social network. Theacademic concern of WECHAT is just getting started, most researchesremain on characteristic, marketing tools, the impact on the Internet ofWECHAT itself and still lack of study on the model of brand informationdissemination pattern on WECHAT. It can be said that theory is far fromenough to support practice development of the present WECHATresearches.This paper aims to construct brand information communication mode ofWECHAT, This theses aimed at providing practical marketing paradigm ofWECHAT for enterprise.The overall ideas of this article is " what, why, and how",through full interpretation and the commercial value of WECHAT,withactual case Volvo car China on WECHAT platform, summary out attentionscarce,lack of interactive, and marketing way limited are three problems ofWECHAT marketing. Through the establishment of the model of brandinformation communication on WECHAT, Precision Marketing, InteractiveMarketing and Integrated Marketing are submitted as main means, seekingthe effective way for brand marketing on WECHAT and reaching the purposeof providing guidance for future marketing activities of the enterprises.