The Construction Of Identity Recognition In The Internet Information Consumption

With the development of Internet, especially with the wide spreading of intellectualcell phones and the development of mobile Internet, the Internet information consumptionhas become an integral part of our life. Information consumption for one thing, is a processin which people accept the social construction passively; for another thing, it is also thereflection of people’s self construction within their subjective capacity. Meanwhile, in theconsumption of Internet information, it is the consumers who have the powerful initiatives.By means of Internet, people not only the subjunctive “identity” in the Internetenvironment but also the real one. Nowadays, Internet has become an important manner ofcultural consumption whose existence makes people become more and more dependent onthe information to construct their “identity”.This kind of “identity” reconstructed by peoplewill exert an influential effect not only on personal behaviors and emotions but also on thedevelopment of Internet information consumption.This thesis, taking rider lovers as anexample, studies the construction process of identity recognition in the Internet informationconsumption and explores its positive effects on both individuals and society.At first，this thesis combs the relationship between Internet information consumptionand identity recognition construction. The consumption of Internet information is closelyunified with the construction of identity recognition.The motive of the Internet informationconsumption stems from the personal pursuit for identity. And the attainment ofinformation is constrained by identity. In the production and interactive process of Internetinformation consumption, the attainment of information will facilitate the construction ofpersonal identity recognition.The second chapter mainly analyzes the manners in which self recognition is built in theconsumption of Internet information, that is, the consuming subjects actively explore and occupysome related information according to their own interests and engage themselves into suchpractical activities as participating in the production of network texts etc. so as toaccomplish self presentation. It is in this kind of process that consuming individuals canstrengthen their self recognition by playing the role of a manager and an opinionleader.Chapter three, according to the Theory of Social Interaction, combs the construction process of mass recognition in the consumption of Internet information. Through thedivision of mass frontiers, the daily management of mass network space and the onlineactivities, mass gets classified, compared and positively discriminated. Based on this, themass recognition is built. Meanwhile, as two sides of identity recognition construction, selfrecognition and mass recognition are unified in process.Chapter four conducts detailedanalysis on the consumption of Internet information and identity recognition. It adopts theform of questionnaire and takes rider lovers as its research object. The report shows thatthe construction of identity recognition is a long, dynamic and stable process in theconsumption of Internet information.Combined with the research and the survey found, this thesis discusses the positivemeaning of the identity recognition construction for both individuals and society. As forindividuals, it can promote the development of personal and mass wisdom; facilitate thegrowth and socialization of individuals. With regard to society, it is beneficial for theformation of the network of complicated social relationship and for the fostering of socialcultural consumption environment. At the same time, it can also lessen the effects ofanonymity and push the subjunctive relationship towards the real society.