Communication Phenomenon Researching Of"Luojisiwei"

Consumerism is the way to deal with the relationship between people and stuff, under the situation of material abundance. The abundance of product makes consumers’ desire playing a more and more important role. Therefore, consumer’s demand, emotion and desire has become the object of capital control and a marketing project.With the development of the society, the rhythm of life is speeding up. People gradually found that it’s hard to read. At the same time," Luojisiwei" becomes a "knowledge broker". It try to describe the knowledge in the books in an easy way. It was born with the genes of the Internet, and it also has the impact of the Internet. The growth of its program is with the tide of Internet today. This pattern represents a new form of media application, in the mean time we should recognize the logic behind it.As a new media product "Luojisiwei" is a complex stuff. It not only includes video program, but also includes WeChat public. In this paper, by analyzing the text of the logic thinking frame structure and basic operating model, combining with the theory of consumerism, illustrates the consumption in the Internet age of media.This paper mainly divided into five parts, the first part is the introduction part, mainly expounds the cause of the topic and research method. The second part mainly analysis in today’s society, the network media consumerism tendency. The third part mainly discusses the video program for text analysis, from the aspects of theme, structure and language. The fourth part mainly analysis "Luojisiwei"’s WeChat operations. The fifth part is the enlightenment to the industry.