The Optimal Research On Advertisement Marketing Strategy Of The Golden Eagle Voice

The main business of the Golden Eagle Voice media Co. Ltd. is the Golden Eagle955Radio Broadcasting, and the radio advertising agent and operation. Under the impact of the New Media development and the promotion of the socialization process of the car. the Golden Eagle955Radio Broadcasting) how to make full use of existing resources, scientific, reasonable, in-depth excavation to improve data, to improve the Radio advertising marketing level and to maximize profits. It is an important project that the Golden Eagle955Radio Broadcasting from the Traditional Media to the New Media and the process of the socialization of the car.This dissertation mainly through the relevant data of the Golden Eagle955Radio Broadcasting, analysis of the voice of Golden Eagle company market pattern, investigate the Golden Eagle Voice the advantages, weaknesses, opportunities and threats in radio advertising. In conclusion, the Golden Eagle955Radio Broadcasting must vigorously cultivate excellent radio program, the first to do product marketing, thus forming the influential Radio Advertising products. According to the new characteristics of radio media and its audience, marketing based on the market subdivision based on target groups, to provide the appropriate product and service, combined with new media marketing means, to realize the radio advertising development new source.The dissertation has certain reference significance to the study of broadcast media marketing theory, the conclusion have certain reference significance for the Golden Eagle Voice from the Traditional Media to the New Media and the process of the socialization of the car.